About Me

I am Zoe Smith, a strategic media student and emerging marketing professional who is passionate about understanding audiences, shaping messages, and creating content that feels authentic and connected. My interest in marketing began with a genuine curiosity about how people respond to certain brands, how stories influence daily decisions, and how communication can create trust. That curiosity developed into a commitment to learning how thoughtful strategy, strong writing, and consistent branding can build meaningful relationships between organizations and the people they hope to reach. As I work toward completing my degree in Marketing with a concentration in Strategic Media and Journalism, I have gained experience in social media management, audience research, content planning, and campaign development. These opportunities have helped me strengthen my ability to create messaging that is clear, relatable, and aligned with brand values. In my portfolio, you will find examples of social content, marketing briefs, data supported insights, and projects that show how I approach marketing with intention and creativity. I enjoy using tools such as Canva, Adobe Software, and various social platforms to create content that communicates a message with purpose. What inspires me most about marketing is the blend of creativity and human behavior. I enjoy exploring what motivates people, identifying what captures attention, and developing strategies that feel personal and effective. My goal is always to communicate with clarity, honesty, and intention. As I continue growing as a marketer, I am excited to bring fresh ideas, strong communication, and a genuine passion for connecting people with meaningful messages. I look forward to contributing thoughtful work, reliable collaboration, and a positive mindset to every opportunity I pursue. I am committed to learning, building my professional skills, expanding my thinking, and growing into a marketer who brings value, clarity, confidence, and purpose to every project.